[Introduction] BTS, The KPop Bangtan Boys group cooperated With Starbucks Korea To Launch Limited Machandise of ‘Full Of Resonance And Hope‘. This was the first time, Starbucks Korea has cooperated with artists to launch a joint series, and selected BTS, which had a good influence in the whole society, to convey the resonance and hope of “you are a dazzling star yourself” to Korean teenagers.
This cooperation started on January 21st 2020 and would continue until February 6th. A variety of Merch based on the purple color of “Purple Love You” designed by BTS V will be launched: including 1 drink and 5 desserts and 6 items. The representative drink, BLOOMING PURPLE VIN CHAUD, was based on the concept of mulled wine, which was blended with fruit and elderberry spice, and conveys a message of comfort and support to young Koreans. Desserts still used purple as the keynote to launch purple plum cheesecake, purple star cupcake, as well as macarons and toast. During the event, as long as you bought 2 cakes, you can also got a purple candle, but the candle was limited, while stocks last.
BTS’s linked series of peripherals merchandise, including mugs, computer bags, key chains, and packaging during the event are also purple, and the BTS logo will be printed on the periphery. Hoping they came a Van series. Like RM merch mug or Suga merch Wallet, etc.
During the event, BTS‘ “Make It Right” would had be broadcast in stores throughout Korea as the background song. Part of the proceeds from the event would sponsor the Beauty Foundation’s “Youth Self-Reliance Project” to help young people who are struggling to find employment.